The Pheromone Factor
Pheromones are mysterious little chemical things that are supposed to have a lot to do with whether or not we are attracted to people. They may also play a big part in the way people react to houses.

If you have a house on the market, it will be important to ensure that the pheromone factor is as high as possible--so that the prospects who come inside will involuntarily pull out their checkbooks and offer to pay top dollar. A good Realtor can give you some important hints about maximizing your home''s ability to attract buyers. In many cases it involves neutralizing some of the decorative features you have added, including dramatic color schemes, mirrors, and window treatments. Sometimes it means cleaning windows to let in as much light as possible or airing the place out to get rid of musty odors. Unless you are already in the compulsively neat category, it can also involve temporary changes in your housekeeping habits to ensure that the place is sparkling. Give your Realtor the space to speak candidly about what you need to do to make your house looks its best.